LONDON A half-hour or consequently after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's additional stadium was every but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had arrive to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt approximately his talent, but it was not until those few weeks next he went supernova - that England, and Europe, started to afford Son the star treatment: the deliver whose malingering is worth fretting over, the artiste who might guide his team to the Champions League title.On the hours of daylight of the pure adjoining Liverpool in which he might gum his place as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was hasty of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year settlement next LG, the South Korean electronics firm, next Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a showing off not helpfully of winning the hearts and minds of the immense audience easily reached in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The additional keenness is, perhaps, best illustrated by the dogfight of Park Ji-sung, the former Manchester allied midfielder.ROLE MODELSThere is a showing off of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, on the suitable ways Asian players are viewed in Europe."Park was seen as a fine artiste in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was astonished by the reception in Korea: every the people went crazy for him. It was a pure contrast."Park spent seven years at obsolete Trafford, and was held in tall devotion by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily partnered to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked next man-marking the opposition's biggest threat.It was a dogfight study of how Europe views Asian players: they might sell jerseys, tickets and promotion deals off the ground but, on it, they are - first and foremost - fine workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've entry has focused a lot on his difficult work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate try to devalue him. But there is a showing off of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and commercial promotion in Japan, South Korea and China.The quickest route to a immense additional audience seemed to be importing a player, a local hero, but few teams had the familiarity or skill to recruit next much confidence. Apertura fixed to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the confession was hardly effusive."A lot of clubs were not in fact responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They nice of waved the idea of signing Koreans off."Europe's scepticism approximately Asian players - that they were either fine workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World mug squad, allied the Dutch team PSV Eindhoven, along next Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World mug semi-finals."He knew me well," Lee said. "However, my teammates had swing thoughts approximately me."By his own estimation, it took him a year or consequently to win them over."I had to direction the stereotype of an Asian player, and it took quite a times to prove my skill to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of artiste they might locate in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a misfortune for a coach," Strachwitz said.In Son's case, of course, that is every true, but it does not begin to get justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will look in Korea and Japan not just for disciplined and well-behaved workers, but for potential superstars, too.Son is nevertheless topic to the stereotype. In time, he may nevertheless be the man to fracture it.NYTIMES
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worldsoccertalk.com/2018/12/27/visit-north-korea-english-football-club-strikes-bizarre-deal/
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