SINGAPORE - Just hours previously the 2019 Singapore Premier League (SPL) kicked off next the Community Shield upon Saturday (Feb 23), the country's lonesome professional sports league received a boost next the unveiling of a additional title sponsor.AIA Singapore inked a two-year pact and the insurance group's logo will be emblazoned upon the help of the jerseys of all nine clubs.AIA, who are moreover the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes on top of from previous co-title sponsors good Eastern and Hyundai. Although details of the support were not disclosed at the signing ceremony at Jalan Besar Stadium upon Saturday, The Sunday become old understands that not lonesome will the company have the funds for insurance coverage for SPL players, the pact includes a cash component as well.Patrick Teow, chief direction supervisor of AIA Singapore, said: "This support is not just about the money, we want to put in become old and effort to help the Singapore Premier League accomplish its objectives."The FAS' (Football membership of Singapore) values are related next ours, correspondingly it was a natural other for us to play a role next them." AIA, which is celebrating its centennial in 2019, will play a role next FAS for opportunities to leverage upon the SPL clubs' ties next the communities and schools to help youth improve and conduct additional outreach happenings to make known an sprightly and healthy lifestyle.FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we take that this partnership will help us to accomplish our wish of improving the energy of local football and raising the standards of football in Singapore."In lineage next the FAS' wish of increasing participation at the grassroots level, there are plans to play a role together to accomplish out and wish the community, especially the youth. "I am clear that, together next AIA Singapore, we will be clever to realize more and we see direct to having a fruitful partnership."In a statement, good Eastern's managing director for group marketing Colin Chan said: "We are proud to have supported the League for 10 years and it is timely for us to hand on top of the baton....We hope Singapore Premier League all the best in its forward-thinking endeavours."
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